The Honda Jet: The Height of Automotive Success
Rolls Royce aside (who technically only make jet engines, but were also first and foremost an automotive company), which other ground based vehicle manufacturer has ascended to the skies and extended their vehicular range to the highway hopping heights of ‘Big Red’s’ ‘HondaJet’? Is such an aspiration shared among other automotive manufacturers and which if any is likely to join Honda in transitioning from tarmac and terrafirma to take-offs and turbulence? More to the point, which automotive brand would you like to see on airport runways and serving those who can afford to include in their travel plans the words “private jet”? Let’s take a brief look at Honda’s success on the ground, it’s road to the HondaJet and what makes the plane so celebrated by those in the know, before considering which other industry players might be next to join Honda a mile high. Unlike Rolls Royce, Honda is more the everyman’s vehicle and while R.R. represents the lap of luxury, Honda maintains much more of a